Installed, never just presented
A proprietary four-phase, six-step process built for your store — not a conference room.
01
Discover
We sit in deliveries, ride along on service write-ups, pull twelve months of deal logs, and interview managers. No slide decks until we've actually watched the store run.
Output → Written health report
weeks 1-2
02
weeks 3-4
Design
We tailor the VMG playbook to your store's mix, geography, and team. Menus, scorecards, scripts, and dashboards built for your actual deals — not a generic template.
Output → Your store's playbook
months 2-4
Install
On-site coaching alongside your producers. We rebuild the menu presentation, the desking flow, the service write-up — live, in real deals, until the process feels like your team's own.
Output → New behavior in place
03
months 5+
04
Measure
Monthly read-outs tied to PRU, PPD, gross per RO, and CSI. We don't disappear after install — we stay on a measurement cadence and adjust until the lift is durable.
Output → Sustained lift
Engagement model
Four phases. One outcome: process that survives turnover
Every VMG engagement runs through the same four phases. Timelines vary by department and store size, but the sequence doesn't change.
The VMG Roadmap
Six steps. Every engagement. Every store.
Our proprietary six-step process — built from 27 years inside dealerships and refined across more than 200 client stores.
01
02
03
04
05
06
Discover
Build the working relationship and the trust to operate inside the store. Credentials shared, scope qualified, expectations aligned before the first menu gets rebuilt.
Evaluate
Twelve months of deal logs, F&I performance, sales metrics, and CSI data. We compare your numbers against the VMG benchmark and best practices — quantified opportunity.
Report
A written read-out: findings, improvement areas, prioritized recommendations, and dollarized opportunity. Owners and GMs get the same report.
Design
Program development, product and training plan, KPIs, and a timetable. We design around your team and your DMS — not around an off-the-shelf curriculum.
Deliver
On-site execution. Live coaching in deals. Surveys, checklists, performance monitoring, and ongoing support. This is where most consultants stop. It's where we just start.
Communicate
Regular results reporting, plan adjustments, and the operating cadence that turns the engagement into a successful, long-term partnership.
What's included
What we install — and what we don't.
We're explicit about scope so dealers know exactly what they're buying, what they're not, and why we're a fit (or not).
From first call to first lift.
A typical engagement runs about four months from discovery to measurable lift. Then we shift to the ongoing measurement cadence.
Week 0
Intro call
Weeks 1-2
Discovery on-site
Weeks 3–4
Playbook design
Month 4+