Why Automotive and RV dealers choose VMG.
Most F&I consultants sell training. We install process. That difference shows up on the deal log within 90 days — and it compounds for years.
What makes us different
Six things you'll feel in the first
30 days.
These aren't taglines. They're the operating differences that show up in your store the day we start.
Operator-led, not academic
Every VMG consultant has held a P&L seat inside a dealership. No second-hand theory, no career-trainer career path. The shorthand is real.
Long-term, not project-based
Our average client relationship is 4+ years. We stay on a measurement cadence because lift you can hold is worth more than lift you flash once.
Whole store, not silo'd
F&I, variable ops, fixed ops, and leadership don't operate independently — they affect each other constantly. We work across every department so the lift in one isn't eaten by friction in another.
Same consultant, every month
Senior consultants assigned to regions, not rotated. The person who walked your store in month one is the person reading your deal log in month thirty-six.
Installed, not just trained
We coach inside live deals, deliveries, and service write-ups — not in a hotel conference room. The new behavior is the default before we leave.
Measured, not assumed
Every engagement is tied to PRU, PPD, gross per RO, and CSI movement. If the deal log doesn't move, neither does our invoice.
Side-by-side
What changes when you hire us instead
A quick read on the operating differences between a generic consulting firm and VMG.
23%
Average F&I revenue increase
+$418
Average PRU lift after install
4+ yrs
Average client relationship
200+
Dealerships served
Client perspective
"The first consultant we kept past the install"
Most operators have a graveyard of binders from consultants they fired. The reason VMG sticks is the same reason their behavior changes the store: they live inside the work, not above it.
"You and your team have delivered results through your unique processes, and you have added accountability not only to my Finance and Insurance Department, but also to my teams in both Sales and Service. You defined the difference between being just another vendor and being a true, valued business partner."
Chet Lockwood
Dealer Principal · Lockwood Motors