The people behind the playbook.
Protecting dealerships nationwide since 1999. VMG's team came up running F&I offices, sales floors, and service drives — the shorthand isn't borrowed, it's their first language.
Leadership
The people who built the firm.
VMG has protected dealerships nationwide since 1999 — led from the top by the two people who set the standard every engagement is measured against.
Tony Fiorillo
Founder & CEO
Founded VMG in 1999 after a career in automotive retail with a simple mission: help dealerships maximize their potential through proven processes, expert training, and a people-first approach. For more than 30 years, Tony has focused on developing people and building high-performing teams.
"Strategy is about setting yourself apart from the competition — not being better at what you do, but different at what you do." — Michael E. Porter
Ross Pantano
Vice President
Brings decades of entrepreneurial experience and hands-on leadership to VMG. Ross works closely with teams across the country, helping strengthen operations, develop people, and drive sustainable growth.
"That is no hill for a stepper."
Directors
The directors who lead each practice.
Training, Fixed Ops, RV, OverDrive, Operations, Finance, HR, and Leadership Development — each run as its own discipline, led by directors who built their reputations inside dealerships first.
Julie Barton
national training director
25 years of finance director experience. Leads VMG's training division and the development of every coach on the team.
"Pay it forward. Givers gain."
Taylor Osis
Chief Financial Officer
Leads VMG's finance function — keeping the numbers honest for the firm and every client engagement.
"The greatest glory in living lies not in never falling…"
_edited.jpg)
Jerry Weldon
national fixed ops director
More than 25 years strengthening Fixed Operations and developing service leadership at dealerships nationwide.
Joe Peters
Variable ops director
20+ years of automotive leadership across sales, finance, and dealership operations.
Aligning people, process, and performance for lasting results.
Amy Rueter
National rv director
Leads VMG’s RV practice with 29 years of industry experience.
"When you can't change the wind, change your sails."
Nicole Anderson
hr support
20+ years in HR and leadership, entrepreneur, and nonprofit founder.
"Opportunity should not determine your drive; your drive should determine your opportunity."
Iya Klein
director of operations
Manages the daily operations that keep VMG running smoothly.
"Fortune favors the brave"
Michelle Bournstein
leadership dev. director
10+ years developing leaders, strengthening teams, and growing talent.
Helping leaders build the right teams for lasting success.
Regional sales leaders
The VPs who lead the field
Regional vice presidents lead VMG's field operations — the people who own the relationship, not a rotating roster of reps.
Dustin Brown
VP — Midwest
Iowa State alum grounded in honesty, efficiency, and consistency.
The team · Sales
The district managers in your store
The people who walk your menu, sit with your desk manager, and read the deal log every month.
Kashif Shaukat
District Manager
"Do what you can, with what you have, where you are."
Adam Carle
District Manager
"Opportunities are usually disguised as hard work."
Matt Jacobson
District Manager
"Don't ever permit the pressure to exceed the pleasure."
Bridget Engstrom
District Manager
"Whatever your mind can conceive and believe, it can achieve."
Bob Suko
District Manager
"A good coach can change a game. A great coach can change a life."
Dakota Johnson
District Manager
Psychology background strengthens his people-first approach to F&I.
Megan Riley
District Manager
Supporting MA & NY dealers with F&I expertise.
Kim Gregory
Business Dev. Director
16 years in the RV industry, including VP of Sales at Coach-Net.
Caitlin Garvin
District Manager
14 years in automotive, helping finance managers grow and increase profitability.
The team · training & support
The bench depth behind every install
Specialized coaches and support who deliver in-store training, F&I development, fixed-ops support, onboarding, and marketing alongside the field team.
Sabina Dervisevic
Training Coach
Silver Award of Excellence in F&I · Top 40 Nationwide Nissan Sales
Kentra Brown
Training Coach · RV
"Don't ever permit the pressure to exceed the pleasure."
Sasha Delgado
onboarding Specialist
23 years of automotive expertise. "Expect the unexpected."
David Cooper
Training coach
"Great things in business are never done by one person; they are done by a team of people."
Eric Wagner
Fixed Ops Specialist
Helping service teams overcome barriers and grow.
Curt Trepanier
Fixed Ops Specialist
Great operators don’t just spot problems. They solve them.
Kenidy Howard
Marketing manager
Oversees VMG’s marketing, brand, and administrative support.
How we work
Hired for the room, not the resume.
Every VMG consultant has run the seat they're now coaching. We don't hire from outside the industry. We don't train from textbooks. We bring in operators who already speak the language of the dealership — and we pair them with the same dealers every month so the relationship deepens instead of resets.
That's why our engagements aren't measured in sessions delivered. They're measured in habits installed, deals reworked, and gross actually moved.