Colleen Beatty

colleen@visionmgroup.com

Chief Collaborator Vision Marketing Group, Inc

Ms. Beatty is a respected communications expert and strategist, specializing in the crafting of dynamic sponsorship programs. She recently founded Vision Marketing Group, Inc. to help lead the development of integrated marketing programs. Ms. Beatty brings an energy to each collaboration that is uniquely fascinating, well-honed and technically creative. “We envision for our clients, nothing less than a successful collaboration.

"We seek to integrate any number of their available marketing practices, be it advertising messages, publicity contacts, promotions agencies, sales and distribution channels, merchandise, and media partners into the entire process to produce a winning marketing partnership campaign” offers Colleen Beatty, Vision Marketing. “I enjoy witnessing our clients feel the power of their company's leverage, once realized. Our job is to vision and provide the roadmap that allows them to connect the dots for success”.

Earlier in her career, Colleen supervised and directed media planning and advertising time buying for a decade; at two of the world’s largest advertising agencies, McCann-Erickson Worldwide and Doyle Dane Bernbach. Colleen has strategic planning experience in a broad base of industries. Her work experience is enourmous. She has worked amongst a large array of marketing disciplines within many world-wide, national and regional name brand companies. Those companies were within a vast list of industry sectors; manufacturing, retail, travel, finance, entertainment and the technology. These campaigns are classified as being successful, creative and cost-effective for clients.

In 1998, Ms. Bickham became Vice President and Director of Marketing for the Los Angeles County Economic Development Corporation (LAEDC) and the World Trade Center Association. During her five year tenure she developed their promotional activities through advertising, publicity and event programs that were instrumental in presenting an enhanced image and understanding of the LAEDC/WTCA’s programs and services. She has worked with hundreds of public and private-sector organizations, State, County and City governmental agencies, utlities, transportation companies and educational foundations.

While at the LAEDC, Colleen instituted the Media Alliance for a Strong Economy which supported an unprecedented group of co-op partners, and included major corporate and media companies all focused around the issue of building a strong economy. http://www.laedc.org/data/press/
PR48.shtml

She also created the model for a Business Visitor Network aimed at attracting, informing and connecting the business traveler to the vast industry resources located throughout Los Angeles County. LA By Design™ is the campaign being used to attract capital and visitors to the LA region. http://www.laedc.org/data/press
/PR64.shtml