News Briefs from the desk of the Vision Marketing Group.
Wednesday
Morning Buzz
Starting in June 2006, Vision Marketing Group will produce a weekly
internet-based program called, the Wednesday Morning Buzz.
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here for more information
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Audi of America, Inc to present the Hollywood Reporter’s 75th Anniversary event (Sept), the Hollywood Reporter & Billboard Magazine’s Music in Film and TV Event (Nov) and Hollywood Reporter’s Class of ’06, NEXT GEN event.VMG June 2005 |
Los Angeles. Audi of America, Inc has stepped up to present three phenomenal franchise events. The brand’s goal is to continue to grow its presence among the affluent professionals in the entertainment industry. Working with MVP Collaborative (Audi of America’s event marketing group), Vision presented Audi of America with a unique and effective sponsorship program targeting Hollywood Reporter and Billboard readers. The program allows the brand to both celebrate and educate prospective buyers on the special attributes of the Audi brand. While on-site presence and media impressions were pivotal to the deal, a special ride and drive event is being produced for the entertainment community to introduce prospects to the full Audi experience. “This is a terrific example of the kinds of integrated and customized programs that we believed were possible from the creative expertise at the Vision Marketing Group”, stated Lynne Segal, Vice President, Associate Publisher. The Hollywood Reporter. “Vision delivered”, says Monica Jarvis, National Events Manager, MVP collaborative.
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here for more information
The
Academy of Television Arts & Sciences has Vision - VMG February
2005
The legendary association responsible for the world-renowned prime-time
Emmy Awards and Creative Arts Awards program has named Vision Marketing
Group as representative for development of strategic promotional
marketing partnerships. Vision is currently in negotiations for
both an automotive company and beauty company partnership. Please
stay tuned for updates.
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Kaiser
Foundation Health Plans, Inc becomes “Official Healthcare
Services Provider” for Tournament of Roses® - VMG - February
2005 |
Vision Marketing Group successfully targeted Kaiser Permanente with
a marketing partnership proposal for an exciting new integrated
sponsorship campaign. “A healthcare partner made perfect sense
to us. We know that consumers are especially focused on creating
new and positive health and fitness oriented resolutions in the
New Year”, says Colleen Beatty, Vision’s Chief Collaborator.
Kaiser’s brand identity, “Thrive”, along with
their strong Pasadena Corporate presence, made them a natural potential
partner. Vision brokered the deal which includes a Float entry,
Corporate Hospitality, on-site presence and advertising and media
components.
