News Briefs from the desk of the Vision Marketing Group.

Eating Fresh: Subway to Provide 350,000 Sandwiches a Day during Catastrophic Disaster By Julie Walmsley, Emergency and Disaster Response Volunteer

Thanks to a newly inked agreement with local Subway franchises in Los Angeles County, approximately 350,000 Red Cross disaster shelter residents may be eating freshly made turkey, roast beef, veggie and other sandwiches every day the shelters are open.

Red Cross volunteer Colleen Beatty, a marketing consultant who had previously worked with Subway, helped coordinate initial discussions between the Red Cross and OhCal Foods, the Woodland Hills-based development agency for Los Angeles area Subway franchises.

Click here to view full article featuring Colleen Beatty

Wednesday Morning Buzz
Starting in June 2006, Vision Marketing Group will produce a weekly internet-based program called, the Wednesday Morning Buzz.

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news billboard Audi of America, Inc to present the Hollywood Reporter’s 75th Anniversary event (Sept), the Hollywood Reporter & Billboard Magazine’s Music in Film and TV Event (Nov) and Hollywood Reporter’s Class of ’06, NEXT GEN event.VMG June 2005

Los Angeles. Audi of America, Inc has stepped up to present three phenomenal franchise events. The brand’s goal is to continue to grow its presence among the affluent professionals in the entertainment industry. Working with MVP Collaborative (Audi of America’s event marketing group), Vision presented Audi of America with a unique and effective sponsorship program targeting Hollywood Reporter and Billboard readers. The program allows the brand to both celebrate and educate prospective buyers on the special attributes of the Audi brand. While on-site presence and media impressions were pivotal to the deal, a special ride and drive event is being produced for the entertainment community to introduce prospects to the full Audi experience. “This is a terrific example of the kinds of integrated and customized programs that we believed were possible from the creative expertise at the Vision Marketing Group”, stated Lynne Segal, Vice President, Associate Publisher. The Hollywood Reporter. “Vision delivered”, says Monica Jarvis, National Events Manager, MVP collaborative.

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The Academy of Television Arts & Sciences has Vision - VMG February 2005

The legendary association responsible for the world-renowned prime-time Emmy Awards and Creative Arts Awards program has named Vision Marketing Group as representative for development of strategic promotional marketing partnerships. Vision is currently in negotiations for both an automotive company and beauty company partnership. Please stay tuned for updates.

news rose bowl Kaiser Foundation Health Plans, Inc becomes “Official Healthcare Services Provider” for Tournament of Roses® - VMG - February 2005

Vision Marketing Group successfully targeted Kaiser Permanente with a marketing partnership proposal for an exciting new integrated sponsorship campaign. “A healthcare partner made perfect sense to us. We know that consumers are especially focused on creating new and positive health and fitness oriented resolutions in the New Year”, says Colleen Beatty, Vision’s Chief Collaborator. Kaiser’s brand identity, “Thrive”, along with their strong Pasadena Corporate presence, made them a natural potential partner. Vision brokered the deal which includes a Float entry, Corporate Hospitality, on-site presence and advertising and media components.