Vision Marketing Group


Entertainment-based properties looking for sponsorship revenue development come to VMGroup for help. VMGroup has a successful track record for selling major sponsorships, and has raised more than $3 million dollars in new funding in the last two years. “Today brands are looking to support properties that can demonstrate they deliver dynamic sponsorships to meet their business objectives. We look to build customized solutions for brands with the properties we represent. Our campaigns are designed to be purposeful and directed, innovative, emotionally charged, entertaining and engaging”, says Colleen Beatty, Founder and Chief Collaborator for Vision Marketing Group. VNU Business Media Grouphired VMGroup to represent their portfolio of franchise events and activities to brand marketers looking for sponsorship engagements. “Vision Marketing Group demonstrated a unique sales strategy aimed at non-endemic brands that we hadn’t considered”, says Lynne Segal, Vice President and Associate Publisher, Hollywood Reporter. Within a few months, VMGroup had closed an unprecedented three title sponsorship deal for Hollywood Reporter and Billboard Magazine with Audi of America, Inc. (VNU Business Media publishes 45 business publications, 17 directories, stages 70 events and conferences and 65 trade shows, and operates 165 eMedia products (e-newsletters & websites) Click here to view news article.
The Tournament of Roses®; the Rose Parade® and Rose Bowl Game® have a long standing reputation as America’s New Years Celebration. The Tournament of Roses® organization came to VMGroup to help them expand their corporate sponsor base and provide new introductions to potential sponsors as well as develop new activation ideas. VMGroup targeted specific sponsor prospects and came away with a multi-year deal for both the Tournament of Roses association and the Rose Bowl Stadium through its contacts and strategic planning expertise. Click here to view news article. Our expertise helps companies benefit from new and dynamic types of marketing partnerships. Our goal is to produce stronger returns on your marketing investment. VMGroup consults with entertainment, music, technology, fashion and non-profit organizations as well individuals on strategies for developing new sponsor worthy programs. VMGroup provides media buying and promotional campaign services as part of its overall mission to craft successful marketing campaigns for all its clients.

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